Using RSS Feeds In Business

An RSS feed – which stands for “Really Simple Syndication” – allows one website’s content to be shared, displayed, or syndicated on various channels throughout the Internet. An RSS feed sends out all the essential information – pictures, text, and metadata – and allows aggregators or readers to customize how that information is viewed.

So how do you utilize this technology for your business?

First of all, most blogging software and websites provide an easy way to create multiple RSS feeds.

You can create multiple feeds for each category your site blogs about or one feed to include all updates (or both). You can then put a link on your site, giving people access to your feed, which they can they use in their own aggregator or reader.

Once that is set up, you’ve created a great way to keep your customers, employees, and others updated about what’s going on with your business. You can use RSS to send documents, video, audio, pictures, and more, and those who subscribe to the feed will be able to receive that information almost instantly.

You can also create a private or password-protected syndication feed. Some companies use this as a way to supplement (or even replace) e-mail. This way, you don’t have to worry about exchanging e-mail addresses; you only have to provide the individual with the RSS feed and/or the password. For a small business, this can be a great way to provide certain customers (like “gold members” or other paid subscribers) with exclusive coupons, updates, etc.

You’re also able to send your feed out to RSS directories, blog directories, and feed sites. This will give you increased online exposure and perhaps bring in customers you wouldn’t otherwise reach.

RSS feeds are also a great way for you to stay up to date on what’s going on within your industry. On top of any other research you do, you can subscribe to news sites, your competitors’ RSS feeds, or any other pertinent information you may need to stay informed about what’s going on in the market. And since RSS feeds are practically instantaneous, you’ll always be the first to know.

RSS feeds are a great way to bring the Internet to you, instead of having to go out and find it. Its applications are endless and can help you connect with people. By setting up, sharing, and utilizing an RSS feed, you can make a big difference on your bottom line.